Deadmau5

ML Studio collaborated with Canadian producer Deadmau5 to produce an immersive experience for Nokia. PR agency Mission asked ML Studio to create an environment that brought light to life, based on the theme ‘Don’t Be Afraid Of The Dark’. The results were a normal street, where everyday objects,  suddenly animate with colour in synch with the music.

As a member of the team I oversaw the animatic as well as animating a section of the performance using a combination of software specifically designed for the project, which utilised Logic Pro, as well as standard video editing software.

The studio worked with a team of lighting, props and sound people to allow Deadmau5 to fill the street with colour. Lights were installed in everything from fruit stands, motorbike headlights and wheelie-bins to entire facades of buildings. As Deadmau5 performed, everything in the street came to life….

PR Agency and Production Company:
Mission

Concept, Creative Direction and Animation:
ML Studio

Production Manager:
Neil Keane