Franz Ferdinand

Recently had the pleasure of directing a video for Franz Ferdinand for their new “Fresh Strawberries”. I was unbelievably lucky to work with such lovely gents, and an awesome crew (who didn’t mind the occasional shock from a fluorescent noose).

The video is a homage to the purposefully mundane, exploring the idea of indeterminacy; the existential crises of an individual ‘ripening’, facing the vast emptiness of the self while searching for meaning. Allusion abounds. Does any of it matter?


Executive Producer: Phil Tidy
Production Manager: Thom Green

Director: Margarita Louca
Director of Photography Deane Thrussell
1st Assistant Director: Will Jasper
Runner: Toren Brooks
Focus Puller: Jeff Vine
Grip: Jamie Monks
DIT: Ben Worthington
Camera Trainee: Joe Foster
Gaffer: Mark Brennen
Sound Playback: Jack Green
Art Director: Lucie Red
Art Dept: Benny Casey & Thomas Hobson
Make Up Stylist: Anna Inglis Hall
Hair Stylist: Grace Keen
Wardrobe Stylist: Pippa Evans

Record Label: Domino
Commissioner: John Moule